Senior Paid Media Specialist with 5+ years running Google, Meta, LinkedIn & TikTok Ads for U.S. law firms, home service companies, and e-commerce brands. I build campaigns tied to real business outcomes - signed cases, booked jobs, and closed revenue.
I'm a Senior Paid Media Specialist based in Metro Manila, working exclusively with U.S. clients across legal, solar, home services, and e-commerce verticals. My work sits at the intersection of performance marketing, funnel engineering, and conversion optimization.
I don't just run ads - I engineer the full data pipeline. From server-side GTM tracking and offline conversion postbacks to value-based bidding models and CRM integrations, every decision I make is tied to a measurable business outcome.
Whether you're a personal injury firm targeting signed cases, a commercial solar company chasing enterprise RFPs, or a contractor who needs booked jobs - I know how to build the system that gets you there.
From account audits to full campaign builds - and everything in between, including the tracking infrastructure most agencies skip.
Full campaign management across all major ad platforms. Strategy, build, creative direction, bid management, and monthly reporting all included.
Deep-dive audit of your current accounts with a prioritized action plan. Identify budget waste, targeting gaps, and the fastest wins available.
Server-side GTM, Conversions API, offline postbacks, and CRM integrations. The tracking layer most agencies ignore - built right.
Specialized in PI, family law, corporate litigation, and mediation. I know how to generate signed cases - not just form fills.
Local and regional campaigns focused on booked jobs. Google LSA, Maps optimization, and geo-targeted Search campaigns that actually convert.
Conversion-engineered landing pages built for your campaign traffic. Scroll-depth tracking, custom form logic, and GTM-wired micro-conversions included.
Real results from real clients across legal, solar, and e-commerce verticals.
Engineered a hybrid first-party server-side data pipeline via GTM on AWS/GCP to feed offline conversion postbacks to Google Ads within a 24-hour window. Shifted from generic tCPA to Value-Based Bidding using a proprietary case value model - assigning $500 to minor soft tissue claims and $25,000+ to catastrophic/truck injury intents. The algorithm automatically prioritized spend on the highest-value legal queries.
Built advanced scroll-depth + copy-paste telemetry via GTM. Users spending 3+ minutes on corporate defense resources triggered a high-intent micro-conversion signal, warming up platform pixels before any form submission. Meta Custom Audiences excluded existing clients to concentrate spend on net-new B2B decision-makers.
Implemented a multi-touch attribution model (40/20/40 position-based weighting) replacing last-click. SHA-256 hashed first-party data via Enhanced Conversions recovered cross-device journeys and matched offline calls back to original ad clicks across multi-week consideration cycles.
Hub City Solar, Texon Solar, C3 Studios, Peters Law Firm, Motorcycle Mike, The Major Law Firm, and UKRAFT Brunch - each with deep technical breakdowns, math models, and documented results.
Book a Call to See Full Case Studies →"Jedd didn't just run our ads - he rebuilt our entire strategy from the ground up. He thinks like a business owner. The pipeline results speak for themselves."
"The tracking infrastructure he built is something we've never had before. Offline conversions, CRM sync, real attribution - finally know what's actually working."
"Most paid media guys give you clicks. Jedd gave us a system. The qualified consultation volume jumped 45% quarter over quarter and the junk leads basically disappeared."
In 30 minutes, I'll review your Google or Meta Ads account and hand you a prioritized list of what's costing you money - and what to fix first. No pitch. Just a clear, actionable audit.
🔒 Your info stays private. Zero sales pressure.
Practical breakdowns on Google Ads, funnel strategy, tracking, and what's actually working for U.S. clients right now.
The 5 structural mistakes I find in 90% of legal ad account audits - and the exact fixes for each.
Read more →Why browser tracking is dying and how first-party server-side data pipelines protect your conversion signal.
Read more →A real breakdown of the VBB model I use to shift Google's algorithm away from cheap leads and toward high-value signed cases.
Read more →How server-to-server event tracking with Meta CAPI recovers the leads that browser cookie-dropping kills.
Read more →Sending paid traffic to your homepage isn't a strategy. Here's the conversion-engineered structure that actually works.
Read more →A practical breakdown of how these two campaign types work together - and when to prioritize one over the other.
Read more →The webhook postback setup that tells Google which leads actually turned into money - and lets the algorithm optimize for those.
Read more →The exact framework I use to find wasted spend and quick wins in under 60 minutes - applicable to any industry or campaign type.
Read more →Exact match keyword strategy, bid threshold models, and audience exclusions for corporate and enterprise-focused campaigns.
Read more →Why the 40/20/40 position-based attribution model recovered 28% more profitable keyword data - and how to implement it.
Read more →Whether you're starting fresh or fixing a broken account, I'd love to hear what you're working on.