01 • TREATMENTS
Service-line structure
Separate high-value procedures when their economics, urgency, keywords, or landing-page needs are meaningfully different.
Patient Acquisition
Build campaigns around treatments, location, and intent
A dental practice should be able to see which searches and services are driving the strongest opportunities, whether the focus is implants, emergency dentistry, cosmetic services, general dentistry, or another priority treatment.
02 • LOCAL
Geographic control
Use location settings and exclusions that reflect the practice's real catchment area instead of paying for unreachable patients.
03 • INTENT
Search-term quality
Prioritize people actively looking for a provider and use negatives to reduce research, jobs, training, and irrelevant queries.
04 • TRACKING
Appointment signals
Track calls, forms, booking actions, and downstream quality where available so optimization is not based on empty micro-conversions.
05 • LANDING
Treatment relevance
Match high-intent searches to pages that clearly explain the procedure, practice credibility, location, and next step.
06 • VALUE
Patient economics
Budget and bidding decisions should reflect the value and close rate of different treatments, not just raw lead totals.
Account Review
What I review in dental Google Ads
- Campaign structure by treatment and business priority
- Search terms, match types, and negatives
- Location targeting and exclusions
- Call, form, and booking conversion setup
- Landing-page relevance and mobile experience
- Budget allocation by treatment
- Lead and appointment quality feedback
- Bidding strategy versus data quality
Dental PPC
Need more control over patient lead quality?
I can review the account from search term through landing page and tracking to identify where budget is being wasted and where stronger appointment demand can be captured.
Book a Strategy Call →