Industry Strategy

Paid media built around how your market actually buys.

The platform may be the same, but search behavior, sales cycles, lead quality, economics, and conversion signals change by industry. These pages break down how I approach paid acquisition in specific markets.

Industry Pages

Start with the market you operate in

These pages focus on industries where I have direct campaign and client experience, with practical guidance tied to search intent, lead quality, tracking, and business outcomes.

Legal

Google Ads for Law Firms

High-intent search strategy, conversion quality, campaign structure, landing page alignment, and tracking for legal advertisers.

View strategy →Contractors & Home Services

Google Ads for Contractors

Local search strategy built around service areas, high-intent queries, qualified calls and forms, and booked work.

View strategy →E-commerce

Google Ads for E-commerce

Search and Shopping strategy focused on purchase tracking, revenue, product demand, and better budget allocation.

View strategy →Real Estate

Real Estate Paid Media

See how paid media work is documented for a real estate client while the dedicated industry strategy page is expanded.

View case study →