01 • PURCHASE DATA
Revenue tracking
Confirm purchases, transaction values, currencies, and deduplication so bidding and reporting are working from trustworthy order data.
E-commerce Acquisition
Build the account around products people actually buy
Strong e-commerce optimization depends on clean purchase data and enough structure to control where spend goes without fragmenting the account beyond what the data can support.
02 • SEARCH
High-intent demand
Use search campaigns where product or category intent is strong and message-match can improve conversion efficiency.
03 • SHOPPING
Product feed alignment
Review product titles, categories, identifiers, availability, and campaign grouping so Shopping traffic reflects the store's real catalog priorities.
04 • ECONOMICS
ROAS with context
Evaluate revenue, CPA, ROAS, average order value, and product economics together instead of treating every sale as equally valuable.
05 • BUDGET
Product allocation
Move budget toward proven categories, products, and search themes while limiting spend where demand or economics do not support scale.
06 • LANDING
Store experience
Ad traffic should land on relevant product or collection pages with strong mobile usability, clear pricing, availability, and checkout paths.
What I Review
The paid-search path from query to checkout
- Purchase and revenue conversion tracking
- Brand versus non-brand search demand
- Search terms and negative keyword coverage
- Merchant Center and product-feed alignment
- Campaign structure by product category or priority
- Budget distribution and bidding strategy
- ROAS, CPA, AOV, and product economics
- Cross-domain checkout attribution where applicable
FAQ
Google Ads for e-commerce
What matters most for e-commerce Google Ads?
Purchase tracking, product economics, feed quality, search intent, budget allocation, and conversion-focused landing pages. Revenue data needs to be reliable before automated bidding can be trusted.
Should every store use Shopping campaigns?
No single campaign type is mandatory. Shopping can be valuable when the catalog, product data, margins, and conversion signal support it. The best mix depends on how customers search and what products the store needs to grow.
E-commerce Paid Search
Want clearer Google Ads decisions from store data?
I can review the account, purchase tracking, product structure, and search demand to identify where spend is helping revenue and where it is leaking.
Book a Strategy Call →