Selected paid media work across legal, e-commerce, and real estate. Every published case study below is open to read with no form or access gate.
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Engineered a hybrid first-party data pipeline with offline conversion postbacks. Shifted from tCPA to value-based bidding using a proprietary case value model.
Built advanced scroll-depth and engagement telemetry to identify high-intent corporate visitors before any form submission. Eliminated all retail legal traffic via audience exclusions.
Replaced last-click attribution with a custom 40/20/40 position-based model. SHA-256 hashed Enhanced Conversions recovered cross-device journeys across 7-12 touchpoint cycles.
A documented rule-based query classification and negative-keyword governance system for a six-campaign Performance Max account.
Paid media strategy for student housing lease-up, campaign execution, and measurable acquisition improvements.
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