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New Orleans PI Firm - High-Value Case Acquisition
Engineered a hybrid first-party data pipeline with offline conversion postbacks. Shifted from tCPA to value-based bidding using a proprietary case value model.
Boutique B2B Corporate Defense Firm - Enterprise Client Acquisition
Built advanced scroll-depth and engagement telemetry to identify high-intent corporate visitors before any form submission. Eliminated all retail legal traffic via audience exclusions.
High-Tier Trial Litigation Practice - Complex Multi-Touch Funnel
Replaced last-click attribution with a custom 40/20/40 position-based model. SHA-256 hashed Enhanced Conversions recovered cross-device journeys across 7-12 touchpoint cycles.
Waxit Car Care Australia - Search-Term Governance Under Live Budget Pressure
A documented rule-based query classification and negative-keyword governance system for a six-campaign Performance Max account.
Zahlco Real Estate Maryland - Student Housing Lease-Up
Paid media strategy for student housing lease-up, campaign execution, and measurable acquisition improvements.
Read full case study →USA Fitness Equipment Depot - Building a Scalable Shopify Growth System
How product optimization, search-intent ownership, analytics, and competitive research shaped a repeatable acquisition process for a high-ticket fitness retailer.
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