01 • STRUCTURE
Campaign architecture
Search campaigns organized around service lines, intent, geography, budget control, and landing page relevance instead of one oversized catch-all campaign.
Google Ads Management
What I manage
The goal is not to maximize activity inside the account. The goal is to build a search program that attracts the right demand, measures meaningful actions, and gives the business enough signal to make better budget decisions.
02 • INTENT
Keyword and query control
Keyword research, match-type decisions, search term mining, negatives, and message alignment designed to protect budget from low-intent traffic.
03 • MEASUREMENT
Conversion tracking
Primary conversion actions are defined around real business outcomes, with GA4, GTM, enhanced conversions, or offline signals used when appropriate.
04 • BIDDING
Bid strategy
Bidding is selected based on data quality and account maturity. Automation is useful when the conversion signal is trustworthy, not simply because Google recommends it.
05 • ADS
Ad copy and testing
Responsive search ads built around actual buyer intent, differentiators, objections, and clear next steps, with testing tied to conversion quality.
06 • OPTIMIZATION
Ongoing account improvement
Budget allocation, search terms, impression share, CPA, ROAS, lead quality, conversion rate, and landing page alignment are reviewed as one system.
How I Work
Senior-level attention without agency layers
I work directly on the account and keep recommendations tied to the commercial goal. That means fewer vanity-metric conversations and more focus on the actions that can actually improve acquisition efficiency.
- Google Ads account audits and prioritized action plans
- New campaign builds and restructures
- Search, remarketing, and supporting campaign strategy where appropriate
- Landing page and offer alignment
- GA4 and GTM conversion tracking review
- Search term and negative keyword management
- Lead quality and purchase quality feedback loops
- Clear reporting around conversions, revenue, CPA, and ROAS when available
FAQ
Before we work together
What does a Google Ads specialist manage?
Account structure, keyword research, search terms, bidding, ad copy, conversion tracking, landing page alignment, testing, budget allocation, and ongoing optimization should all work together. I treat them as one acquisition system rather than isolated account tasks.
Do you work with existing Google Ads accounts?
Yes. I can begin with an audit and prioritized action plan, then restructure or optimize the existing account based on what the data supports.
Do you only work with one industry?
No. My experience includes legal, home services, e-commerce, real estate, B2B, hospitality, and professional services. The common thread is measurable acquisition, not one specific vertical.
Talk Through Your Account
Need a second set of eyes on Google Ads?
Bring the account, the business goal, and the main problem you are trying to solve. I can help identify where the biggest paid search opportunities or tracking gaps are.
Book a Free Strategy Call →