01 • SERVICES
Service-line structure
Separate high-value services when their keywords, margins, urgency, or landing-page needs are meaningfully different.
Local Search Strategy
Control spend around the services and areas that matter
The account should make it easy to see which services, neighborhoods, search terms, and landing pages are creating real sales opportunities.
02 • LOCAL
Geographic control
Use location settings, exclusions, radius logic, and budget allocation that reflect where the business actually serves customers.
03 • INTENT
Keyword discipline
Prioritize searches with real hiring intent and use search-term reviews and negatives to reduce research, DIY, job-seeker, or unrelated traffic.
04 • CONVERSIONS
Lead quality tracking
Track the calls, forms, estimate requests, purchases, or other actions that represent genuine demand, not every possible micro-event.
05 • LANDING PAGES
Service message match
Match high-intent search traffic to pages that clearly explain the relevant service, market, proof, and next action.
06 • BUDGET
Seasonal allocation
Shift spend as demand, capacity, weather, margins, and priority services change instead of running the same allocation all year.
Account Review
What I look for in contractor Google Ads
- Service-area and location settings
- Search term quality and negative keyword gaps
- Campaign structure by service and business priority
- Call and form conversion setup
- Landing-page relevance and mobile friction
- Budget allocation by service line and geography
- Impression share on highest-intent terms
- Lead quality feedback available to bidding
FAQ
Google Ads for contractors
How should contractor campaigns be structured?
Structure should follow the business. Services with different economics, intent, or locations usually deserve separate control, while unnecessary fragmentation should be avoided.
What should count as a primary conversion?
Use actions closely tied to revenue or real sales opportunities, such as qualified calls, estimate requests, forms, or purchases. Low-value interactions can remain secondary diagnostics.
Local Paid Search
Want more control over contractor lead quality?
I can review the account from search term through landing page and tracking to identify where local budget is being wasted and where stronger demand can be captured.
Book a Strategy Call →