I manage Google Ads for businesses targeting Houston with a focus on service-area economics, commercial search intent, disciplined search-term control, reliable conversion measurement, and the business outcome behind every lead.
Remote-first service for U.S. businesses. No Houston office is claimed.
Houston-area businesses can face very different economics by service line, neighborhood, radius, buyer intent, and conversion quality. The account should make those differences visible. That means structuring paid search so useful demand can earn more budget while weak geography and irrelevant queries are easier to isolate.
For contractors and local service businesses, a broad Houston target can hide major differences in travel time, job value, competition, and close rate. Geography should support the actual operating model.
High-intent keywords, search-term reviews, negatives, match-type control, and landing-page alignment help keep paid search focused on people actively looking for a provider or solution.
Calls, booked estimates, qualified opportunities, purchases, and revenue are stronger optimization signals than clicks or undifferentiated form submissions when the tracking stack supports them.
Use the service you need now, or connect campaign management, auditing, and measurement when the performance problem spans more than one layer.
Campaign structure, search terms, bidding, budgets, ads, geography, and ongoing optimization around business outcomes.
Explore service → Google Ads AuditIdentify wasted spend, weak conversion signals, structural problems, geographic leakage, and the highest-priority account fixes.
Explore service → Conversion TrackingGA4, GTM, calls, forms, and downstream conversion signals that make optimization and reporting more trustworthy.
Explore service → Contractor PPCService-area search strategy where job type, urgency, booked-work value, radius, and lead quality affect profitability.
Explore specialty → E-commerce Google AdsPaid acquisition where product demand, purchase value, margin, Shopping intent, and merchandising context guide spend.
Explore specialty →I work directly on the account and measurement path, then prioritize changes around the constraint most likely to improve useful demand.
Review structure, search terms, budgets, service areas, landing pages, and current performance.
Check whether the conversion setup distinguishes valuable outcomes from weak or misleading signals.
Align campaigns, keywords, geography, budgets, and landing pages around the demand that matters.
Use search-term quality, conversion data, and account economics to guide ongoing decisions.
Increase investment where measurement and business outcomes give us a reason to do it.
Lead value, sales cycle, service radius, urgency, and conversion path change by business model. These specialty pages show how I approach several acquisition environments.
Job value, urgency, radius, call quality, and booked-work economics should shape campaign decisions.
LegalLaw firmsExpensive search demand needs disciplined terms, conversion tracking, and intake feedback.
B2BIndustrial & professional servicesLonger sales cycles benefit from qualified-opportunity signals rather than shallow form events.
Real EstateProperty & housing campaignsLocation, audience context, offer timing, and lead progression shape acquisition decisions.
E-commerceOnline retailPurchase value, margin, product demand, and merchandising context should inform spend.
The examples below show the paid media, SEO, measurement, and acquisition work I bring to U.S. businesses. Where a client is Houston-area, that context is stated directly.
Work across paid media, Shopify, analytics, conversion tracking, and SEO supported a commercial fitness equipment business serving the Houston market. The program connected acquisition strategy with the website and measurement stack rather than treating channels in isolation.
Read the case study →No. I work remotely with U.S. businesses, including companies targeting Houston. I do not claim a physical Houston office.
Yes. I can review structure, keywords, search terms, bidding, geography, conversion tracking, landing pages, and budget allocation before recommending changes.
The strongest measurable business outcome available: qualified calls, booked estimates, appointments, purchases, sales opportunities, or revenue. Raw clicks and unqualified form volume are not enough.
I look at where the business can actually serve customers, location intent, search demand, lead quality, job or customer value, and performance by geography. The goal is not simply to target the entire metro because it is available.
Yes. For businesses where paid social supports the acquisition strategy, see my Meta Ads Management service.
We can review your Google Ads structure, search demand, service-area targeting, conversion tracking, and the highest-priority opportunities to improve useful demand.