Distinguish buyers from researchers
For B2B and professional services, keyword structure, search-term governance, negatives, messaging, and landing pages help separate commercial evaluation from broad informational demand.
I manage paid search for businesses targeting Austin with a focus on commercial intent, qualified pipeline, disciplined search-term control, reliable conversion measurement, and budget decisions tied to business outcomes.
Remote-first service for U.S. businesses. No Austin office is claimed.
Austin combines technology, B2B, professional services, healthcare, real estate, home services, and e-commerce demand. Those buying journeys are different. The account should make it clear which queries, audiences, services, locations, and conversion paths are creating useful business instead of treating every click as equal.
For B2B and professional services, keyword structure, search-term governance, negatives, messaging, and landing pages help separate commercial evaluation from broad informational demand.
Qualified opportunities, booked appointments, purchases, and downstream sales signals can guide optimization more effectively than raw lead volume.
Where customer value varies, separating service lines, geography, products, or funnel stages can make budget allocation and bidding decisions clearer.
Use the service you need now, or connect management, auditing, and tracking when the growth constraint spans more than campaign settings alone.
Campaign structure, queries, bidding, budgets, ads, and ongoing optimization around business outcomes.
Explore service →Google Ads AuditIdentify wasted spend, weak signals, structural problems, and the highest-priority account fixes.
Explore service →Conversion TrackingGA4, GTM, calls, forms, purchases, and downstream conversion signals for trustworthy optimization.
Explore service →B2B PPCPaid search built around qualified opportunities, pipeline quality, and longer buying cycles.
Explore specialty →E-commerce Google AdsAcquisition strategy shaped by product demand, purchase value, margin, and Shopping intent.
Explore specialty →I work directly on the account and measurement path, then prioritize the constraint most likely to improve useful demand.
Review structure, search terms, budgets, geography, landing pages, and current performance.
Check whether conversion tracking distinguishes valuable outcomes from weak signals.
Align campaigns, keywords, budgets, and landing pages around commercial demand.
Use search quality, conversion data, and account economics to guide decisions.
Increase investment where measurement and business outcomes justify it.
The same account structure should not be forced onto B2B, local services, legal, real estate, and e-commerce acquisition.
Longer buying cycles benefit from qualified-opportunity and pipeline signals.
Home ServicesContractors & service businessesJob value, urgency, geography, and call quality should shape campaign decisions.
LegalLaw firmsExpensive search demand requires disciplined queries, tracking, and intake feedback.
Real EstateProperty & housing campaignsLocation, offer timing, and lead progression influence acquisition decisions.
E-commerceOnline retailPurchase value, margin, product demand, and merchandising context should inform spend.
These examples are not presented as Austin clients. They show the paid media, tracking, SEO, and acquisition work I bring to U.S. businesses.
A boutique B2B corporate defense firm used advanced GTM engagement telemetry and audience exclusion strategy to improve qualified consultation performance.
Read the case study →Yes. I work remotely with businesses targeting Austin on Google Ads strategy, PPC management, tracking, audits, and ongoing optimization.
Yes. I can review structure, search terms, bidding, geography, conversion tracking, landing pages, and budget allocation before recommending changes.
The strongest measurable business outcome available, such as qualified leads, opportunities, purchases, or revenue, rather than clicks alone.
No. I work remotely with U.S. businesses and do not claim a physical Austin office.
If your campaigns generate traffic but the relationship between spend, lead quality, and revenue is unclear, I can review the account and measurement path with you.