Measure progress beyond the form
Qualified consultations, booked appointments, opportunities, CRM stages, purchases, and revenue can provide stronger optimization feedback than generic lead counts.
I manage Google Ads for businesses targeting Boston with a focus on B2B and professional-services pipeline, healthcare acquisition, high-CPC search efficiency, reliable conversion tracking, and the downstream value behind every lead or appointment.
Remote-first service for U.S. businesses. No Boston office is claimed.
Boston has competitive paid-search demand across healthcare, B2B, legal, professional services, home services, education-adjacent businesses, and e-commerce. In markets with high click costs or longer decision cycles, raw lead volume can hide weak economics. The account should reveal which searches, offers, locations, appointments, and pipeline stages produce meaningful value.
Qualified consultations, booked appointments, opportunities, CRM stages, purchases, and revenue can provide stronger optimization feedback than generic lead counts.
Search-term reviews, negatives, match types, bidding inputs, ad relevance, and landing-page alignment help keep expensive clicks concentrated around commercial intent.
GTM, GA4, call tracking, forms, appointment systems, CRM stages, offline conversions, and purchase data can create stronger signals for optimization.
Use the service you need now, or combine management, auditing, and tracking when acquisition performance spans multiple layers.
Campaign structure, search terms, bidding, budgets, ads, geography, and ongoing optimization.
Explore service →Google Ads AuditIdentify wasted spend, structural problems, weak conversion signals, and the highest-priority fixes.
Explore service →Conversion TrackingGA4, GTM, calls, forms, appointments, CRM stages, offline outcomes, and purchases.
Explore service →B2B PPC ManagementPaid search built around qualified opportunities, pipeline progression, and longer sales cycles.
Explore specialty →Medical PPCPatient acquisition where service-line intent, appointment quality, geography, and measurement matter.
Explore specialty →I start with customer economics, sales or appointment journey, geography, and measurement, then prioritize the constraint most likely to improve commercial outcomes.
Review account structure, queries, budgets, geography, offers, landing pages, and current performance.
Check whether tracking distinguishes valuable opportunities, appointments, and customers from weak signals.
Align campaigns, keywords, services, budgets, and landing pages around commercial demand.
Use query quality, pipeline or appointment feedback, conversion data, and customer economics to guide decisions.
Increase investment where qualified outcomes and downstream value justify it.
Sales cycle, appointment value, case value, service radius, margin, and conversion path should influence account structure.
Longer sales cycles benefit from qualified-opportunity, pipeline, and revenue feedback.
HealthcareMedical practicesService-line intent, appointment quality, geography, and patient value should shape acquisition.
LegalLaw firmsExpensive search demand needs disciplined queries, conversion tracking, and intake feedback.
Home ServicesContractors & service businessesJob value, urgency, service radius, and call quality should shape campaign decisions.
E-commerceOnline retailPurchase value, margin, product demand, and merchandising context should inform spend.
These examples are not presented as Boston clients. They show the paid media, tracking, attribution, SEO, and acquisition work I bring to complex U.S. funnels.
A boutique B2B corporate defense firm used advanced GTM engagement telemetry and audience exclusion strategy to improve qualified consultation performance.
Read the case study →Yes. I work remotely with businesses targeting Boston and manage paid search strategy, optimization, conversion tracking, audits, and reporting online.
Yes. Campaign strategy can account for longer B2B sales cycles, appointment-based healthcare acquisition, qualified pipeline, and downstream conversion feedback.
Yes. I can review structure, search terms, bidding, budgets, geography, conversion tracking, landing pages, and lead-quality signals before prioritizing changes.
No. I work remotely with U.S. businesses and do not claim a physical Boston office.
If your campaigns generate leads or appointments but the relationship between search spend and downstream business value is unclear, I can review the account and measurement path with you.